About me, if you insist
I’ve spent over a decade working across sectors and markets - in-house, agency-side, start-ups, and as an independent consultant - giving me a 360° view of how strategy actually takes shape.
I’ve pitched to investors, raised funds, and navigated discerning clients and sceptical academics with varying degrees of charm.
I’ve also studied the discipline properly: a Marketing Degree, two Master’s, and a Mini MBA in Brand Management.
Life between Italy and the UK, and work that travelled far beyond both, added a set of perspectives that continue to sharpen my work.
I’ve written and delivered more marketing plans than I ever anticipated, each one refining my instinct for what works and what doesn’t. Aviation, education, the arts, technology, retail - I’ve crossed industries because the principles of good strategy don’t change, even when everything else does.
Originally from Italy, I live in London with my husband - who, despite my best efforts, still doesn’t like marketing.
Things I’m
know for
Straightforward, honest communication
Balancing strategic depth with practical outcomes
Fast diagnosis and commercial clarity
Strong cross-sector experience
Ability to work seamlessly with founders, boards, and senior leadership
Lateral thinking and humour
Things I didn’t pay people to say
‘Lusiana is brilliant! She brings so much knowledge and experience to the forefront, right from building brands from scratch to planning and executing marketing campaigns globally.’
— Gaurav Kumar, Berry Health
‘Lusiana has an exceptional talent for not only creating big ideas but also having the talent, tenacity and initiative to pull them off. I’m envious in that she is one of the most stylish people I know, not only in how she presents herself but also in the exceptional detail and finesse she puts into her creative work.’
— Lucy Walters, University of Oxford
‘A rare left-brain mix of creativity and operations makes her an outstanding asset to whatever organisation she is working for.’
— Sara Rossi, Fitbark
‘I can confidently say that she is one of the most strategic, insightful, and passionate marketing leaders I have ever worked with. Lusiana has a unique ability to balance data-driven decision-making with creative storytelling, ensuring that every campaign is both impactful and meaningful.’
— Ernest Angmler, Flokefama
‘Lusiana’s support has been transformative. I feel better equipped to perform my work as a result of this project. It has enabled me to gain new insights, develop practical strategies, and implement more effective approaches in my day-to-day activities at Travel Hands.’
— Krinal Dave, Travel Hands