80 sec read about me.

My analytical discipline began at thirteen, translating philosophy from Latin and Greek into Italian. Studying the Classics taught me how to break down arguments, search for meaning, and see the bigger picture behind the details. That same discipline now underpins my work in marketing - a field I pursued with a Marketing Degree and two Master’s, where timeless principles meet modern strategy.

I began my career at Fiat Chrysler in Italy, working across strategy and corporate identity and later went on to become Marketing Manager at Oxford University, Media Planner at WPP, and later Vice President of Marketing for a leading health-tech start-up in Africa.

With over 12 years of experience in brand management, I have worked across a variety of industries, including aviation, education, the arts, and technology. I’ve partnered with large and international organisations such as British Airways, Oxford University, the National Trust, and Jaguar, as well as SMEs and start-ups.

Originally from Italy, I now live in London with my husband. If I didn’t work, I would happily spend my days reading on the sofa or wandering through antique shops in Chelsea and Portobello Road. And, while I love the energy of the city, I also treasure the colours and quiet of the countryside.

I am a Fellow of the Royal Society of Arts, Commerce and Manufacture, and a mentor at AI Forge, the UK’s only AI incubator.