I’ve been shaping brands, big and small, for over a decade.

As a mentor at AI Forge, I evaluate the clarity, quality, and innovation of early-stage AI start-ups, ensuring their brands align with market needs.

My strategic guidance has helped founders refine their positioning and sharpen product development, supporting them to bring stronger, market-ready ideas to life.

As the first hire and VP of Marketing at Berry Health, a UK tech start-up operating in Ghana, I built the brand from the ground up - developing its identity, shaping the go-to-market strategy, and refining the product to meet user needs. I went on to lead a growing marketing team that brought the company’s vision to life across multiple channels.

Today, Berry Health is the leading online medical platform in Ghana, with ambitions to expand into other African markets.

At WPP’s Wavemaker, I supported British Airways during the post-COVID recovery period, planning campaigns and strengthening brand positioning at a critical time.

By ensuring smart, effective allocation of marketing spend, I helped the airline maintain a strong share of voice and keep the brand top-of-mind as sales began to recover.

As part of the marketing teams at Pembroke College and later Saïd Business School, I led brand strategy and positioning for two of Oxford’s most high-profile initiatives: the Entrepreneurship Centre and the Creative Destruction Lab.

I aligned their brand identities with institutional goals, elevating their visibility and credibility among entrepreneurs, investors, and global academic partners.

I helped manage Trusted Source, a partnership between the National Trust and University of Oxford academics designed to accelerate the digitisation of the Trust’s educational resources.

The collaboration produced new digital articles that enriched the storytelling of the Trust’s historic properties and landscapes, broadening access to knowledge for a wider audience.

With Jaguar Italia, I supported the launch of the XF Sportbrake by repositioning the brand to resonate with a younger audience.

Through targeted PR campaigns and refreshed marketing activity, we successfully expanded Jaguar’s reach and attracted new customers to the brand.