Brand Creation
For those who know the difference between a brand and a commodity: brands drive profits, commodities don’t.
Whether you’re launching a new venture, entering a fresh market, or expanding your brand architecture, this service is designed to define your positioning, brand codes (including naming and visual identity), shape its product-market fit, and go-to-market strategy.
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The work is immersive and collaborative, blending analysis, creative exploration with practical, results-focused planning.
The project includes:
Audit & Diagnosis
A comprehensive evaluation of existing assets, supported by market research, market orientation, and competitive analysis.
Brand Strategy Development
Defining product-market fit, targeting, positioning, articulating brand codes and attributes, and setting measurable brand objectives. This stage also entails graphic design of logo and brand visual assets.
Tactical Planning
Go-to-market recommendations for activities designed to deliver on strategic goals, which may include media investment, design, depending on the case.
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Based on complexity.
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Based on complexity, timeframe, and specific objectives.