Start-up Brand Creation
Who’s this for
For those who know the difference between a brand and a commodity: brands inspire loyalty and drive profits; commodities don’t.
Whether you’re launching a new venture, entering a fresh market, or expanding your brand architecture, this service is designed to define your brand codes (including naming and visual identity), shape its strategy, and create a plan with clear, measurable objectives.
-
THE PROCESS is immersive and collaborative, blending analysis, creative exploration with practical, results-focused planning.
THE CONSULTANCY entails:
Audit & Diagnosis - A comprehensive evaluation of existing assets, supported by market research, market orientation, and competitive analysis.
Brand Strategy Development - Defining clear targeting and positioning, articulating brand codes and attributes, and setting measurable brand objectives. This stage also includes graphic design of logo and brand visual assets.
Tactical Planning - Tailored recommendations for activities designed to deliver on strategic goals, which may include media investment, design, and naming, depending on the case.
-
5 - 6 weeks based on complexity.
-
Based on complexity, timeframe, and specific objectives.