My work is based on a clear, 3-step process tried and tested on the best brands.
This process will build your brand and grow your business.
Diagnosis
Before jumping into solutions, I start with a deep dive. This means analysing your market, competitors, and customers - as well as your current brand position.
Strategy
With the diagnosis in hand, we define the big decisions: who you want to target, how you want to be positioned, your brand codes, brand name, objectives, and brand architecture.
Tactics
Finally, we translate the strategy into action. This is about execution: pricing, campaigns, communications, and activation.
Things you should know
It’s a marketing law: bigger brands are louder, and louder brands get bigger.
Building your brand will, without any doubt, help to grow your business. The impact of a strong brand is felt across every level of an organisation.
Finance
Enhances intangible asset value.
Enables higher pricing power and stronger margins.
Unlocks diversification into new categories.
People & Culture
Attracts and motivates talent, often at lower cost.
Inspires employees to work with greater commitment and pride.
Customer
Strengthens loyalty and retention.
Expands penetration and sales volumes.
Creates sustainable differentiation in competitive markets.
Market & Advertising
Increases advertising efficiency and effectiveness.
Builds market orientation and long-term strategic focus.
Things I didn’t pay people to say
‘Lusiana is brilliant! She brings so much knowledge and experience to the forefront, right from building brands from scratch to planning and executing marketing campaigns globally.’
— Gaurav Kumar, Berry Health
‘Lusiana has an exceptional talent for not only creating big ideas but also having the talent, tenacity and initiative to pull them off. I’m envious in that she is one of the most stylish people I know, not only in how she presents herself but also in the exceptional detail and finesse she puts into her creative work.’
— Lucy Walters, University of Oxford
‘A rare left-brain mix of creativity and operations makes her an outstanding asset to whatever organisation she is working for.
— Sara Rossi, Fitbark
I can confidently say that she is one of the most strategic, insightful, and passionate marketing leaders I have ever worked with. Lusiana has a unique ability to balance data-driven decision-making with creative storytelling, ensuring that every campaign is both impactful and meaningful.
— Ernest Angmler, Flokefama