Clients come to me for clear, practical, and enduring strategies that help their brands grow with confidence.

AI and new technologies may change how we analyse data or process information, but the foundations of great marketing remain the same.

Clarity, consistency, and human connection are timeless principles - and it’s these principles that turn brands into something people trust, remember, and choose.

I follow a clear, 3-step process tried and tested on the best brands

Diagnosis

Before jumping into solutions, I start with a deep dive. This means analysing your market, competitors, and customers - as well as your current brand position.

Strategy

With the diagnosis in hand, we define the big decisions: who you want to target, how you want to be positioned, and what will make you distinctive.

Tactics

Finally, we translate the strategy into action. This is about execution: campaigns, communications, design, and activation.

Choose a service

Things I Didn’t Pay People to Say

‘Lusiana is brilliant! She brings so much knowledge and experience to the forefront, right from building brands from scratch to planning and executing marketing campaigns globally.’

— Gaurav Kumar, Berry Health

‘Lusiana has an exceptional talent for not only creating big ideas but also having the talent, tenacity and initiative to pull them off. I’m envious in that she is one of the most stylish people I know, not only in how she presents herself but also in the exceptional detail and finesse she puts into her creative work.’

— Lucy Walters, University of Oxford

‘A rare left-brain mix of creativity and operations makes her an outstanding asset to whatever organisation she is working for.

— Sara Rossi, Fitbark

I can confidently say that she is one of the most strategic, insightful, and passionate marketing leaders I have ever worked with. Lusiana has a unique ability to balance data-driven decision-making with creative storytelling, ensuring that every campaign is both impactful and meaningful.

— Ernest Angmler, Flokefama