Every project is different.
Yet behind each one lies a three-part methodology, tried and tested on the best brands.This process will build your brand and grow your business.
Diagnosis
Before jumping into solutions, I start with a deep dive. This means analysing your market, competitors, and customers - as well as your current brand position (if you got one).
Strategy
With the diagnosis in hand, we define the big decisions: who you want to target, how you want to be positioned, your brand codes, funnels, brand name, objectives, and brand architecture.
Tactics
Finally, we translate the strategy into action. This is about execution: pricing, campaigns, communications, and activation.
The typical flow
-
We’ll start with a complimentary video call (or we can meet in person, if possible) where you walk me through your situation and priorities.
-
I’ll prepare a bespoke proposal outlining the approach, timeline, and fee.
-
Once you’re happy, we get started. Easy!
Things you should know
It’s a marketing law: bigger brands are louder, and louder brands get bigger.
Building your brand will, without any doubt, help to grow your business. The impact of a strong brand is felt across every level of an organisation.
Finance
Enhances intangible asset value.
Enables higher pricing power and stronger margins.
Unlocks diversification into new categories.
People & Culture
Attracts and motivates talent, often at lower cost.
Inspires employees to work with greater commitment and pride.
Customer
Strengthens loyalty and retention.
Expands penetration and sales volumes.
Creates sustainable differentiation in competitive markets.
Market & Advertising
Increases advertising efficiency and effectiveness.
Builds market orientation and long-term strategic focus.