Fractional Strategist

Who’s this for

For executive teams and brand leaders who need senior brand expertise without committing to a full-time CMO.
I embed as a fractional brand strategist, combining the discipline of long-term brand management with the flexibility of an external partner - ensuring clarity, alignment, and continuity across marketing and brand initiatives.

When required, I collaborate with a trusted network of creatives, researchers, and digital specialists, assembling the right expertise to support complex projects, transformation programmes, or periods of change.

  • 1. Embed & Diagnose
    I integrate into your team as a fractional brand strategist, quickly assessing your brand’s current state, goals, and challenges to identify strategic priorities.

    2. Build the Strategy
    Together, we develop a tailored roadmap - aligning brand vision, positioning, and growth strategy with your business objectives and resources.

    3. Assemble the Right Team
    When needed, I bring in a trusted network of creatives, researchers, and digital specialists to deliver complementary expertise - from identity design to campaign execution.

    4. Guide & Scale
    If possible, I remain embedded as your strategic partner, ensuring continuity, focus, and agility as your brand evolves and scales.

  • As long as you need.

  • Based on complexity, timeframe, and specific objectives.

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