Product-Market Fit
Who’s this for
For established businesses and marketing teams looking to reassess their market position, refine their audience, or unlock new growth opportunities.
This service is for organisations ready to move beyond assumptions - grounding decisions in market insight, customer behaviour, and strategic clarity.
I help you evaluate your current market fit, redefine your value proposition, and realign your brand positioning to drive renewed relevance and sustainable growth.
Ideal for SMEs preparing for expansion, diversification, or transformation, and seeking a sharper understanding of where - and how - they can win next.
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1. Diagnosis
We begin by assessing where your product currently stands in the market - analysing customer behaviour, category trends, competitive dynamics, and internal performance data. This stage reveals how well your offer meets real demand and identifies the gaps between perception, positioning, and potential.2. Strategy
From these insights, we define a clear market positioning and value proposition, grounded in evidence and commercial logic. We clarify who your priority audiences are, what drives their decisions, and how your product can claim a distinctive, credible space within the category.3. Tactics
Finally, we translate strategy into a practical go-to-market roadmap - aligning messaging, pricing, channels, and activation around your new positioning. The outcome is a validated product–market fit, ready to scale with confidence and consistency across markets and teams. -
As long as you need.
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Based on complexity.