Fractional Strategist for Start-ups
Who’s this for
For founders and early-stage teams who need senior brand expertise without the overhead of a full-time CMO.
I embed as a fractional brand strategist, bringing the discipline of long-term brand building with the agility of a start-up partner.
When needed, I collaborate with a trusted network of creatives, researchers, and digital specialists - assembling the right talent around your project as it scales.
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THE CONSULTANCY provides end-to-end brand strategy, from diagnosis and positioning to architecture, naming, and media planning.
Working part-time and embedded within the organisation, I combine strategic frameworks with creative collaboration - ensuring that every decision, from purpose to visual identity, contributes to long-term brand and business growth.
Whether your company needs to build its brand from the ground up, revitalise an existing one, or align internal teams around a clear direction, I design and oversee the process.
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As long as you need.
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Based on complexity, timeframe, and specific objectives.