1 min read about me
My analytical discipline took form at thirteen, translating philosophy from Latin and Greek into Italian. That same rigour now underpins my work in branding - a field I pursued with a Marketing Degree, two Master’s, and a Mini MBA in Brand Management.
I began my career at Fiat Chrysler in Italy, working across strategy and corporate identity before moving to the UK to become Marketing Manager at Oxford University. Later, I joined WPP as Media Planner and went on to serve as Vice President of Marketing for a leading health-tech start-up in Africa.
With over 12 years of international experience in brand management, I have worked across a variety of industries, including aviation, education, the arts, and technology. I’ve partnered with large and international organisations such as British Airways, Oxford University, the National Trust, and Jaguar, as well as SMEs and start-ups.
Originally from Italy, I now live in London with my husband. If I didn’t work, I would happily spend my days reading on the sofa or wandering through antique shops in Chelsea and Portobello Road. And, while I love the energy of the city, I also treasure the beauty and quiet of the countryside.
I am a fellow of the Royal Society of Arts, Commerce and Manufacture, and a mentor for several start-ups worldwide.
Things I didn’t pay people to say
‘Lusiana is brilliant! She brings so much knowledge and experience to the forefront, right from building brands from scratch to planning and executing marketing campaigns globally.’
— Gaurav Kumar, Berry Health
‘Lusiana has an exceptional talent for not only creating big ideas but also having the talent, tenacity and initiative to pull them off. I’m envious in that she is one of the most stylish people I know, not only in how she presents herself but also in the exceptional detail and finesse she puts into her creative work.’
— Lucy Walters, University of Oxford
‘A rare left-brain mix of creativity and operations makes her an outstanding asset to whatever organisation she is working for.
— Sara Rossi, Fitbark
I can confidently say that she is one of the most strategic, insightful, and passionate marketing leaders I have ever worked with. Lusiana has a unique ability to balance data-driven decision-making with creative storytelling, ensuring that every campaign is both impactful and meaningful.
— Ernest Angmler, Flokefama