Brand Naming for Start-ups
Who’s this for
Naming a brand is one of the first steps in building it.
And it’s not just about creativity: a name should fit your positioning, reflect your vision, and resonate with your market.
I help founders create names with meaning and longevity - grounded in strategy, built for growth, and flexible enough to scale across products, markets, and cultures.
Whether you need a full naming process or a sparring partner to refine your shortlist, I make sure your brand starts strong - and sounds right from day one.
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THE CONSULTANCY combines data, analysis, and creativity - from defining naming criteria, exploring linguistic and category conventions, to assessing semantic, cultural, and legal viability.
THE PROCESS is collaborative and designed to balance creative exploration with strategic discipline. The outcome is a name aligned with the brand’s DNA - distinctive, credible, and built to last.
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Based on complexity.
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Based on complexity.